Ingredients News | Ingredients News – Ingredients Information

supersize portions

01/08/2018 / By Frances Bloomfield

You are being conned: Former Big Food ad exec unveils marketing tricks used by food manufacturers that persuade you to “super-size it”

Many believe in the saying “bigger is better”, and it’s this adage that has become a common marketing ploy in the food industry. According to former McDonald’s advertising executive Dan Parker, this is but one of many tricks being used to fool people into eating supersized food portions. Another one is to reduce the size […]

1 of 1